Label Design Concept
Suavitel brand was relaunching a new formula and sub-brand called Suavitel Advanced. The design needed to convey the merging of fragrance, comfort and technology. It also needed to be a better version of Suavitel base but not out-do Suavitel Complete.
Executions in label and an ownable sub-brand logo was explored.
Label Design Concepts
I was tasked with extending the Softsoap lineup in their top and mid tiers categories. I created these design variants so they worked with the existing aesthetics.
Label design and sub-brand logo explorationconcepts:
Colgate Palmolive wanted to refresh their AJAX Expel brand with a more modern look while conveying how the cleaner works on both indoor and outdoor surfaces.
Ecomm Tiles