Product Graphics:

Role:
Designer and Art Director

Goal:
Create primary graphics for the mascara and liner that spoke to the sparkle effect of the formula.

Challenge:
I was limited to using one color for the deco. I needed to express the sparkly effect of the products without using an ink with a sparkle effect or adding a finish. The formula was shining with glittering flashes of light.

Approach:
Knowing I needed to express shiny and glittery flashes of light I created a graphic that spoke to this benefit.

End Result:
The final product graphics spoke to the end benefit of the products in a bold way. The product formula had a shimmer effect which is characterized in the graphics. I also created the accompanying blister cards.