Packaging Structure and Graphics

Role:
As a Senior Packaging Designer, I worked in tandem with an Industrial Designer to create this structure and product graphics.

Challenge:
Revlon needed a structure for their Limited Edition lipstick. The goal was to differentiate this lipstick from the others in the boutique. The etched pattern created a matte and gloss texture which gave it an elevated look. The velvety feel of the soft-touch coating increased the tactile appeal.

End Result:
This received the Graphic Design USA's American Packaging Design Award. My cross-hatch pattern on the lipstick was very well received. The pattern was translated to other structures such as lip balms and lip glosses as well as environmental graphics.