Packaging Design:

The client's goal was to expand the Colorsilk franchise among Hispanics by targeting a younger consumer base.

Role:
As the sole designer, I was responsible for the concept, design and execution. I also attended the model photoshoots.

Challenge:
The design needed to fit within the ColorSilk franchise but have enough differentiation to stand out on shelf.

End Result:
My design offers new vibrant, youthful color cues and design elements that speak to the targeted market.