https://www.jenleah.com/053204149098 daily 0.75 2019-06-30 https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561911597373-SU2LOQZORSA2V4K0WKA5/Website_redesign-42.jpg Full Spectrum Covergirl https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1560199479200-ALKE2MN3K8W4AXGZC5XE/337017191_SW001_MatteAmbitionPowder_5x12p-01+copy.jpg Full Spectrum Covergirl https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1560704157752-AF9QE2ZVC3NGHW3HACH4/337017188_SW001_Branding_5x12Hdrp-01+copy+2.jpg Full Spectrum Covergirl https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1560197135688-UNJIFHVFY42BQ7TKZUUS/337017183_SW001_VersatilePalettes_5x12p-01+copy.jpg Full Spectrum Covergirl https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1560202011698-1WFBJSGNIMXL8MV7ODEH/SP19+National+Spectrum+3x64+Sept+11_2018_LR+copy.jpg Full Spectrum Covergirl https://images.squarespace-cdn.com/content/v1/56cf2c4422482e3c14ce70f9/1457368284135-VPIGT9G99UIGNV5ZOOQR/29.27.11_p04_PS6.jpg Full Spectrum Covergirl https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1560199459818-Y37AJAR82QDTJJRY75H9/337017188_SW001_Branding_5x12Hdrp-01+copy.jpg Full Spectrum Covergirl https://www.jenleah.com/work daily 1.0 2024-06-14 https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/91aef414-1848-4613-9cc9-4defadff9503/SquareSpace_Portfolio_2022-12.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/f93b6cce-e272-4622-88f6-c593c28eb713/SquareSpace_Portfolio_2022-15.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/796e2a01-2497-4dfe-b656-d3983540cd46/SquareSpace_Portfolio_2022-13.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/bb86e0a6-cedc-49dc-9169-5efb463b1e82/SquareSpace_Portfolio_2022-14.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561565179863-F87FDH34KXSW424TDWWY/Website_redesign-15.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561566142488-GIL3HLSMS2B61SRPS72N/Website_redesign-08.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561565059775-F12LJK83Z12MLMJ4MEPA/Website_redesign-17.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561912654048-BMZR6BO3CNGDJUTQMKBN/29570949_10155437219625665_8472637598461261744_n.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561570416665-YH49LP18AYY0B2V861FI/Website_redesign-06.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561604406529-TXN8MC73BHJF7RYK66GM/Marchesa+Inspiration.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561605760217-3Q9HSCM46F40CWZ9NVJO/Marchesa+Beauty+Tools+Crop.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561605795327-TAW0UWEJP1PJ4RBY3VOV/study_packaging-01.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561774989918-Y6JAZ4QOO7OUTJBJ27MC/Website_redesign-09.jpg Work Walmart planogram. Billboards and Light Poles shown in context. https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561835475196-WXU8962L0PJ1A1B1VXMX/Website_redesign-10.jpg Work A sampling of store displays Each season we would design display graphics. The goal was to educate on the benefits of the new initiatives, bring the user in with an engaging visual, and maintain the brand aesthetic. https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561774928011-N4TM3G3P4GLBCPP8OT6G/Website_redesign-04a.jpg Work A sampling of Billboards and Light Poles: I extended the established brand vision to Billboards and Light Poles showcasing the talent and category on billboards, adding benefit communication to Light Poles and Inwall graphics. https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561775033606-G8H6RJUAHJUP75K48ZT9/Website_redesign-02.jpg Work Billboard concept: Coty approached us to help them concept Billboard layouts for the upcoming season. The timeline was extremely tight. My role was to concept and design a fresh, dynamic look that was unique from last season but still on-brand, prestige, and show-stopping. My strategy was to reflect the prestige attributes of the Covergirl brand with more product benefit education. I showcased the talent and category while adding benefit communication and larger product visuals. https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561835563926-28U42OQGUVE0V4BOZRWL/CGX027_Render_F18_Kit.jpg Work Sales Kit I assisted in designing sales kits each season to get the retailers excited about Covergirl's new initiatives. The objective was to show retailers the physical products, and their benefits. https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561775085516-EBBROLDE9C11VGBKRN5K/fa19-corporate-sep-11-2018-op3a.jpg Work Billboard concept shown in context https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561835595644-V8W084H18YA9KTMRDNZG/CG_Multimedia_Mockup_Ulta_01_sq.jpg Work Coty had an agency to produce social and digital content. But when Coty was in a pinch, we would design Instagram posts and digital rotator ads. The goal of the digital ads was to educate about the new initiatives in a dynamic way while remaining on brand. https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561836200764-O445RUK4OEG2TQR6DZBS/Website_redesign-11.jpg Work Responsive Design This is an example of how we would adapt a campaign, in this case the Lash Blast Active boutique, into multiple structures. https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561774674851-60RYW80OQ0KC3JSQLJR5/Portfolio_2019-03.jpg Work This is an example of some of the touch points I would extend the Covergirl brand vision to while working for Harvey Agency. Our goal was to create one seamless brand experience for the customer across all engagement touch points. The majority of the workload was for in-store wall initiatives. We would produce 1,000 pieces of art per season. https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561835857787-NIGXXULMEGHSNGV4YUI0/17CGX046+SP18+OPENING+S19+EXHIB+Sizzle+Reel_sq.jpg Work Storyboard for Sizzle Reel Each season our team would create a sizzle reel of Covergirl’s new initiatives to be shown to the client’s internal team. During the 3-5 minute video, we would use visuals, audio, and messaging to create a fast-paced, stylized overview of the new brand initiatives. We were not given any assets to start the project. All assets were FPO. We would source and/or create all the content. This involved writing copy, finding beauty visuals, and designing the storyboards. I contributed to the video by assisting in the concept, copywriting, sourcing and design of the storyboard layout. Above are 2 of the 13 storyboards of the video. https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561846084722-O1JJ70JUXB9FTY3PU3PS/Website_redesign-24.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561846008584-ZJ171W98ZT8QATZX9Q3D/Website_redesign-21.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561846107443-76KOQWP57F93GTRPW3BW/Website_redesign-25.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561846029202-YO4SRQIIADFSIXG7EH60/Website_redesign-22.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561845984616-RCYVT0H1NCIS9D1G4F0R/Website_redesign-26.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561846055442-AGGQOKYDJB927VCCAL7Z/Website_redesign-23.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561920368301-7F87K96X3J33PNR0CCTB/gdg004-impossible-email_+.jpg Work Email Post https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561917288332-098LC05HYXZAB7UVPGFH/gdg004-impossible-flyer-3-3.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561917223747-EWM8SL78W80XWWMCQ2BZ/gdg004-impossible-flyer_3-1.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561917259678-PB1GUVQBAJ8TPRN9IJ2E/gdg004-impossible-flyer_3-2.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561919748249-CY9PDBJ000SWA0ESEE8I/gdg004-impossible-mobile_500x450.jpg Work Mobile Ad https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561920421185-K50WY88NURMN9DJY6EPU/gdg004-impossible-desk-1025x450.jpg Work Desktop Banner https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/08446b19-0141-4442-b0b7-92208977f901/Website_redesign+06_2023+Hi.jpg Work - Make it stand out Visual Merchandising Graphics The above three graphics I designed to educate on the use of a QR code to find your perfect lip or face shade. https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/6f00f299-e07d-49fe-8c47-40e9211722b8/2H24+CVS+STREAMLINE+FULL+RENDER+15x70+0422+lo_post.jpg Work - Make it stand out CVS Wall Rendering This rendering shows a sampling of graphics produced for CVS, one of many wall accounts for which I would create artwork. https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/e02275df-2819-400f-9978-2aabb1e6d4e0/1H24+ULTA+SL+RENDER+11_06.png Work - Make it stand out Ulta Wall Rendering This rendering shows a sampling of graphics produced for Ulta. https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/3d222bb3-4735-48eb-a20e-7df5eef0f406/Colgate-03.jpg Work - Make it stand out Ecomm Tiles https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/cf2527db-cb2d-4090-8200-08a5ea173d19/Colgate-04.png Work - Make it stand out Label Design Concepts I was tasked with extending the Softsoap lineup in their top and mid tiers categories. I created these design variants so they worked with the existing aesthetics. https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/cd536cf1-c005-47d2-b7a0-b9ee7ab60812/Colgate-01.jpg Work - Make it stand out Label Design Concept Suavitel brand was relaunching a new formula and sub-brand called Suavitel Advanced. The design needed to convey the merging of fragrance, comfort and technology. It also needed to be a better version of Suavitel base but not out-do Suavitel Complete. Executions in label and an ownable sub-brand logo was explored. https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/86625f8b-4cf5-4755-9027-71895082adfa/Colgate-04.jpg Work - Make it stand out Label design and sub-brand logo explorationconcepts: Colgate Palmolive wanted to refresh their AJAX Expel brand with a more modern look while conveying how the cleaner works on both indoor and outdoor surfaces. https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1560646146108-EB3Z4195QMI7VZ0R0EE0/LabsLC2018-300x250_v2+copy.gif Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1686443416218-HYX3SY0AEM83K0DY7A08/Website_Page+Title+Blocks-01.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1686443559400-U8P4EIF0DWN0OXSDB499/Website_Page+Title+Blocks-02.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1686443675165-UPVDJ4Z2VSGK1H199K72/Website_Page+Title+Blocks-03.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1686443756830-T5R3HSHDJ7R3ZB9N3FJ7/Website_Page+Title+Blocks-04.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1686443803423-PUFQ127G0P44J8VVPFSF/Website_Page+Title+Blocks-05.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1686443898492-XCGT9NZGTBN7RY59KWQ1/Website_Page+Title+Blocks-06.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1686443923538-T4FZFGINVRBP19SHEPAH/Website_Page+Title+Blocks-07.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1686443949160-LIVQ3CRJZEWOK2816G7D/Website_Page+Title+Blocks-08.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1686443978744-EUFA2J0ZE17Q84XK9RXA/Website_Page+Title+Blocks-09.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1686444008998-TT131NCHMNXEZDH6MQYE/Website_Page+Title+Blocks-10.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1686444039739-RL9Z1E69BWNZTIDBM9LY/Website_Page+Title+Blocks-11.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1697308160906-QRDT28P3N43QWHVUNWRB/Website_Page+Title+Blocks.jpg Work https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1697332269471-S58V29S7J4XOBV9193N6/Website_Page+Title+Blocks.png Work https://www.jenleah.com/new-gallery daily 0.75 2022-08-07 https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561911637287-UJPFSDP9L4PP04NK9W2C/Website_redesign-43.jpg Almay https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1560705536965-JN4M1NU2XMO7RBFDY1ET/IIC_LIT_Grp_Green_300Bv1_MED_75ppi_1500.jpg Almay https://www.jenleah.com/new-gallery-2 daily 0.75 2019-06-16 https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561911860119-1TZG7WPRM4AZONVKRXXP/Website_redesign-49.jpg Mitchum https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1560705231999-HXXWGGMW8ECDIQOY64H8/study_packaging-09A.jpg Mitchum https://www.jenleah.com/test daily 0.75 2022-05-14 https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1652569183160-MVWDAEHWGIMRONTUSJ7U/LabsLC2018-300x250_v2.gif Light City GIFs that color is too dull to publish https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1652569183160-MVWDAEHWGIMRONTUSJ7U/LabsLC2018-300x250_v2.gif Light City GIFs that color is too dull to publish https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1652569308510-SLQYO159A3DP0KHZQ535/17BOPA001-007-Light-City-Digital-Ad-160x600.gif Light City GIFs that color is too dull to publish https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1652569448819-HOASETWHRCZIRJKS6YD2/17BOPA001-007-Light-City-Digital-Ad-320x50.gif Light City GIFs that color is too dull to publish https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1652569475662-0WR12C1CL9CXQOT0CRK4/17BOPA001-007-Light-City-Digital-Ad-728x90.gif Light City GIFs that color is too dull to publish https://www.jenleah.com/about-5 daily 0.75 2025-02-16 https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/cd24e8b4-7a4f-426d-978d-d7be46692269/JenLeah2023.png About https://www.jenleah.com/orange-slice daily 0.75 2019-06-15 https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1560625294114-NB4RWQU8VVE7BSWPJBL2/harvey-orange-slice-instagram.png Social Content https://www.jenleah.com/confetti daily 0.75 2019-06-30 https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1560651780438-ESK3SYBH613NQWRNNA71/Animated+GIF-downsized_large.gif Harvey Agency https://www.jenleah.com/new-page-2 daily 0.75 2019-06-27 https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561647794196-DQ90Z63RS7940Z83J39O/giphy_OrangeSlice.gif Harvey Agency https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1560650910469-EWCAM8DXFUV4X9B585FO/giphy_OrangeSlice.gif Harvey Agency https://www.jenleah.com/addys daily 0.75 2022-05-14 https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1561769579175-OKTC39EY5G0HKEO4GK5P/Website_redesign-18.jpg Baltimore Addy Awards Direct Mail / Poster https://images.squarespace-cdn.com/content/v1/5cfbbf76da0588000156b447/1652651774000-GA64BSOQPNIQH1EPDVH8/Website_redesign-27.jpg Baltimore Addy Awards https://www.jenleah.com/contact daily 0.75 2019-06-30